Elevator Pitch

July 17, 2019 By Don Reid

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How your elevator pitch will excite prospects

What the hell is an elevator pitch and why does it even matter?

An elevator pitch is what you should be saying anytime someone asks you something about what you do.  Imagine you’re chatting with someone new in an elevator or on a plane or at a party. At some stage it’s highly probable they will ask:

What do you do?”

You need a  smooth practiced reply.  You need a reply which answers their question in a positive confident way. Your response should just roll off your tongue and sound interesting.  Under 5 seconds is best.

Here’s an example, For my leads company it could be:

“I help business owners get closer to their dreams. I help them expand their businesses by matching them with business opportunity seekers.”

Maybe your business is about saving money on travel, you could say:

“I help people save money on their travel adventures.”

The elevator pitch is short and to the point and takes about 2 to 3 seconds to say. It gives enough information to allow them to decide whether they want to know more. If they want more, they’ll ask:

“How does that work?”

You could answer with something like this:

“Well you know how people love to travel but to do it right usually is very expensive? Our company helps people save on their travel bills with lower rates. People love saving money, so they start telling others about it. When you do this enough times, the company starts sending you checks in the mail as their way of saying ‘thanks’.

“So imagine that you helped your friends save on their travel bills. Well, the best part is that every time you travel, you make money!”

You get it, right?

It’s a very short but very interesting way to get a good prospect hooked.

It’s much better than saying something like:  

“I sell Avon door to door”

The result is they will either want more information or they won’t.  If they don’t that’s ok, they were not the person you were looking for.

In either case, you presented your business in a very interesting way.  It took just a few seconds. Nobody is upset, nobody is saying no, nobody is getting rejected.

But one thing is for sure, the more people you present to in this way, the more people you are going to recruit into your business. Each person you give your elevator pitch will bring you closer to your dreams.

See what I did there, told you I bring people closer to their dreams ” />

Interested in a way to automate getting to deliver your elevator pitch?

Prospects who are interested in your elevator pitch will sign up on your lead capture page and will leave you their contact information.

Then they will be redirected to your business presentation.

You follow up with them after the presentation.  Either they will want more information about the business or they will not.  Either they will want to get started or they will not.

It doesn’t matter, you will have achieved your goal of presenting your business to more people, which is the only way your business can grow.

Why? Because that’s the only way you can sponsor new people into your business.

I truly hope this has been helpful.  If it has please share it and like it as that is pretty much paying it forward.

Don Reid

About the author

Don Reid, an experienced MLM builder and Entrepreneur, he founded Apache Leads in 2003. Born in Australia, Don currently lives in Cambodia, when he is not traveling on his many adventures around the world


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